In this section you will learn more about Urban Bay Property’s New Development Team. We have successfully marketed and sold new development properties in the Bay Area for over 15 years. As you will notice, Urban Bay Property’s New Development Team has been involved in well over 50 new development projects in the Bay Area. We were the first brokerage in South Beach, SOMA and Jack London Square . Collectively, our team members have over 50 years of successful velopment, Marketing and Sales experience.

“No one matches our in-depth experience with Urban Property”
-We know the urban client better than anyone else. Founded as Lofts Unlimited, Urban Bay Properties has focused on high-density condominium, loft development, entitled projects/subdivisions and single family home sales for over 15 years. As a result, we have worked with the urban buyer far longer than our competition. These buyers have unique needs, just as the neighborhood has unique benefits. You need a Realtor who intimately understands both.
- We have the right people for the job. The executive management at Urban Bay Properties will be personally involved in the sales and marketing of your project. Ray Kaliski, Director of our New Homes Division, founded our company and has unmatched experience selling over 50 new developments. Aman Daro is Vice President of Marketing and will personally work with you to create a marketing plan. James Aduna brings his successful experience in Land Investment, Entitlement and development. And all the members of the sales team will be dedicated to – and trained on – your project.
- We create marketing that delivers a return on your investment. Not only does Urban Bay have extensive experience in building elegant brands for new developments, it creates marketing plans that delivers traffic efficiently. We believe in crafting a custom plan that fits your needs and your budget, and we will utilize media that we know delivers results.
- Use our websites to sell without advertising expenses. Seventy percent of California home buyers consider the Internet an important part of the home buying process*, yet only fifteen percent of real estate dollars are spent online**. It is critical that your marketing partner understands how to utilize this powerful marketing tool. Urban Bay Properties’ two websites, www.UbayP.com and www.LoftsUnlimited.com, garner over 47,000 visits and 400,000 page views a month, allowing us to sell out entire phases of new developments without any advertising. Of course, we will also create a website for your development and ensure it has been optimized for organic search engine placement.
- The end goal: Maximize return to developer. Our objective is to sell your project in shortest possible time frame, at highest possible price, and most reasonable cost. Let us show you how we partner with our developer clients to present the most appealing product to today’s buyer. For more information on New Development Services contact James Aduna at 415.901.2797 or jaduna@ubayp.com
* 2006, California Association of Realtors ** 2005, Borrell Associates